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Lamb Ribs Wins Brand Innovation Award


Petaling Jaya : Tony Roma’s Malaysia has added another feather to its cap by clinching Tony Roma’s global “Brand Innovation” award in recognition of their success in introducing Lamb Ribs into their menu. Awarded by Romacorp, the franchisor of Tony Roma’s based in Orlando, Florida, USA, the win is even more noteworthy as this Malaysian innovation, created by the local R&D team, will be adopted across Tony Roma’s outlets.



Tony Roma’s Brand Innovation Award was presented by Dickson Low, Chief Operating Officer of franchise owner Revenue Valley to Muhammad Adam Mah, Tony Roma’s Malaysia’s Operations Manager for display at the newly refurbished Tony Roma’s outlet in Sunway Pyramid.



The introduction of Lamb Ribs into a revamped menu highlights Tony Roma’s Malaysia’s commitment to bring the world famous award-winning Tony Roma’s dining experience to as wide a cross-section of the Malaysian public as possible. Prior to this, Tony Roma’s Beef Ribs were the prime attraction at Tony Roma’s and while it is still Tony Roma’s bestseller, the management felt that a large segment of the Malaysian public were left out due to their religious sensibilities. The introduction of Lamb serves to cater to this market as well as provide an alternative option for diners who prefer lamb to beef and ensure that everyone can enjoy a fantastic meal at Tony Roma’s.

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